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Striking a Pose

Is Uma coming?” asks one of the pack of New York tabloid photographers.

Alas, not yet. For the moment, the paparazzi will have to make do with the lesser, two-name celebrities already crowding the VIP room at this unveiling of the new Jivamukti studio, the center of New York’s yoga scene. In one corner, hip-hop tycoon Russell Simmons is being interviewed by a six-foot-tall bombshell from the Food Network about top vegan chefs (“His soy bacon is fabulous!”). In another corner, Elizabeth Berkley, who made her name pole dancing in Showgirls, is shifting her bare feet under a hot-pink dress, insisting to a reporter, Trendy is not really the word I would use to describe yoga.”

The altars are dusted and polished, the big plywood Ganesh outfitted with a fresh new lei. Fat, happy tomatoes that have never known the horror of chemicals glide out on trays from the studio’s new vegan café—which feels more like a cathedral, with its chandeliers and stained-glass windows and sandwiches named after great, unspecified powers (“The Creator,” “The Preserver,” “The Muse”). It’s only an hour into the party, and 400 people are already here. “It’s difficult when you invite half of New York to your opening, and they show up,” says David Life, one of the studio’s founders.

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Original Article : Striking a Pose
By: HANNA ROSIN
From: theatlantic.com

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